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1
Prepare sushi rice and allow it to cool, fanning while folding in the vinegar seasoning, until it reaches body temperature. Test by pressing a pinch against the inside of the wrist — it should feel neither warm nor cold against the skin. Rice that is too hot will steam the nori into immediate limpness; rice that has been refrigerated will harden and resist rolling.
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2
For hosomaki: place a half-sheet of nori, rough side up, on the bamboo mat. With damp hands, spread a modest, even layer of rice across the nori to within 1 cm of the far edge — this margin is the adhesion point that seals the roll. Lay the chosen filling (tuna batons or cucumber batons) in a line one-third of the way up from the near edge. The filling should occupy a modest proportion of the roll's diameter; more filling than this is the most common error and will cause the roll to burst on closing.
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3
This is where the roll lives or dies. Lift the near edge of the mat with the thumbs, holding the filling in place with the fingers, and roll forward in a single, confident arc — pressing firmly but without crushing — until the near edge of nori meets the rice on the far side. Apply even pressure along the length of the mat, shaping the roll into a compact cylinder. Release and allow the roll to rest, seam-side down, for one full minute before any further handling. A roll that is cut immediately, or one that was over-filled, will open; a roll that was under-filled will be hollow.
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4
For California Roll (uramaki): cover the bamboo mat with plastic wrap. Place a half-sheet of nori on the mat, rough side up, and spread rice evenly across the entire nori surface. Scatter the sesame seed mixture over the rice. Flip the nori so the rice faces down onto the plastic-wrapped mat. Arrange avocado slices, crab strips, and cucumber batons across the centre of the now-exposed nori surface. Roll forward as for hosomaki, applying firm, even pressure through the mat. The rice will now form the exterior; the sesame seeds will be visible as a uniform coating. Allow to rest one minute.
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5
Wet a sharp knife with cold water. Cut each roll with a single, decisive downward stroke — no sawing motion, which tears the nori and compresses the filling. Wipe and re-wet the blade between each cut. A hosomaki roll yields 6 pieces; a California Roll yields 6–8. The nori of freshly cut hosomaki should be visibly crisp at the cut edge, not soft or translucent.
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6
Serve immediately, within 5–15 minutes of rolling. Within this window the nori retains its brittle, mineral character against the rice. Beyond it, moisture migrates from the rice into the nori, and the sheet becomes chewy and loses structural definition. The eating window is narrow; it cannot be recovered.