California Roll

The California roll — an inside-out (*uramaki*) sushi roll with crab (or imitation crab), avocado, and cucumber, with the rice on the outside and the nori on the inside — was created in the 1960s-70s in either Los Angeles or Vancouver (both cities claim it). The innovation was designed for an American audience uncomfortable with raw fish and visible seaweed: the rice exterior hid the nori, the avocado provided the fatty richness that raw fish would have provided, and the crab was cooked. The California roll became the gateway through which millions of Americans entered sushi culture, and it remains the most ordered sushi item in America. Japanese sushi purists consider it a separate category from traditional sushi; American sushi culture considers it foundational.

An inside-out roll: a sheet of nori covered with seasoned sushi rice (rice seasoned with rice vinegar, sugar, and salt), flipped so the rice faces out, filled with imitation crab (or real crab), ripe avocado slices, and cucumber strips, rolled tightly with a bamboo mat, and sliced into 6-8 pieces. The exterior rice is often coated in toasted sesame seeds or tobiko (flying fish roe). Served with soy sauce, pickled ginger, and wasabi.