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Beverages ·Japan's cellar ·Tea shelf ·Yamamotoyama
tea garden · Uji, Japan

Yamamotoyama

Uji, Japan
[{'name': 'Yamamoto family', 'role': 'Founded 1690, current generation in management', 'notes': "One of Japan's great merchant tea families; pivoted from pure tea trading to production and now to international distribution while maintaining product integrity"}] · {'founded': '1690', 'specialties': 'Gyokuro (Oi Ocha brand); matcha; genmaicha (rice tea); sencha; Japanese teas for North American retail', 'distribution': 'Wide North American retail distribution through Japanese and Asian grocery channels', 'bc_availability': 'T&T Supermarket, Japanese grocery stores, Amazon Canada'}
Verified market 1

The reputation — the story that sells at the table

Yamamotoyama provides the most accessible Japanese tea experience in BC — widely available, consistent quality, authentic Uji-sourced product at mid-range prices. Their genmaicha (green tea with toasted rice) and gyokuro are approachable introductions to Japanese green tea for guests new to the category.

Practice
Yamamotoyama, founded in 1690 by the Yamamoto family in Edo (Tokyo), is Japan's oldest tea company still in operation and one of the first to develop commercial nori (seaweed) products alongside tea. Today the company bridges traditional Japanese green tea education and accessible retail distribution — their matcha and genmaicha are widely available internationally while maintaining a commitment to authentic Uji-sourced tea.
Positioning
entry · Widely available at T&T and Asian grocery stores throughout Metro Vancouver. No allocation required.
Importer lines
US — not yet · UK — not yet · Japan — not yet
Each absence is a signal the demand ledger holds.
Where to get it — Pat's Rule

Origin: Yamamotoyama, Uji — named here for every reader, everywhere, as the discovery authority.

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Name the importer, shop, or distributor who belongs on this page. If the checks confirm them, this cellar gets deeper — and you'll be the first to know.

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