distillery · Provence, France
Ricard — Pernod Ricard
Provence, France
Verified
market
1
The reputation — the story that sells at the table
Ricard is the benchmark pastis — the standard against which all others are judged. Essential knowledge for any sommelier working with aperitif service. Very wide BC distribution.
Practice
Ricard was invented by Paul Ricard in 1932 after the French government legalised anise spirits (absinthe had been banned since 1915). His formula — star anise, liquorice root, Provencal herbs — became the best-selling pastis in France and one of the best-selling spirits in the world. The brand merged with Pernod in 1975 to form Pernod Ricard. Ricard is the archetype of the pastis category.
Positioning
mid_range · BC — wide distribution; Pernod Ricard Canada
Importer lines
US — not yet · UK — not yet · Japan — not yet
Each absence is a signal the demand ledger holds.
Each absence is a signal the demand ledger holds.
Where to get it — Pat's Rule
Origin: Ricard — Pernod Ricard, Provence — named here for every reader, everywhere, as the discovery authority.
Local providers for this maker aren't wired yet — when a stockist in your region carries it, this is the page that will say so.
Know who should carry it?
Name the importer, shop, or distributor who belongs on this page. If the checks confirm them, this cellar gets deeper — and you'll be the first to know.
Four fields, nothing more · enters the verification queue · nothing renders publicly until the checks pass