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multi category, United Kingdom

Seedlip

[{'name': 'Ben Branson', 'role': 'founder'}, {'name': 'Diageo', 'role': 'current owner'}] · {'ownership': 'Diageo (from 2019)', 'established': 2015, 'significance': 'created the distilled NA spirits category'}
Verified market 1

The reputation — the story that sells at the table

Category-creating NA spirit; Seedlip Spice 94 is in virtually every serious BC and PNW cocktail bar as the default NA complex ingredient.

Practice
Ben Branson founded Seedlip in 2015 in England; the product category it created — distilled non-alcoholic spirits — did not exist before launch. Now owned by Diageo.
Positioning
premium · BC Liquor, bar and restaurant accounts, specialty retail.
Importer lines
US — not yet · UK — not yet · Japan — not yet
Each absence is a signal the demand ledger holds.
Where to get it — Pat's Rule

Origin: Seedlip — named here for every reader, everywhere, as the discovery authority.

Local providers for this maker aren't wired yet — when a stockist in your region carries it, this is the page that will say so.

Know who should carry it?

Name the importer, shop, or distributor who belongs on this page. If the checks confirm them, this cellar gets deeper — and you'll be the first to know.

Four fields, nothing more · enters the verification queue · nothing renders publicly until the checks pass