Mukbang Indonesia: The Eating Performance

Mukbang — from the Korean 먹방 (*meokbang*: eating broadcast) — arrived in Indonesia via YouTube around 2015 and has developed a specifically Indonesian character that differs from Korean and Western mukbang in both content and economic structure. Indonesian mukbang (sometimes called *makan besar* content) centres on: extreme quantity (whole chicken, 5kg of noodles, competition-level eating), extremely cheap regional food (street food and warung hauls presented as aspirational eating), and the social performance of communal eating (the mukbang creator eating alone on camera as proxy for communal sharing — a cultural resonance in a country where eating alone is socially unusual).

Mukbang Kuliner Indonesia — Mass Eating as Spectacle and Economy

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