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Beverages ·United States's cellar ·Wine shelf ·Aplós
winery, United States

Aplós

Founded year 2020 · Succession status Family owned · Current proprietor David Fudge, Emily Onkey · Original producer type Cuvee label · Founding family or person David Fudge, Emily Onkey · Producer languages English · Pairing signature prose Arise's bright citrus-herbal snap and gentle peppery lift complement aperitif moments—marinated olives, roasted almonds, grilled crustacean with citrus vinaigrette. The spirit's zero-proof clarity allows saline and fat to speak without the dulling effect of alcohol, refreshing cleanly between courses while sustaining social momentum. Serve very cold, over substantial ice, lengthened with soda or premium tonic in a wine glass.
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The reputation — the story that sells at the table

Founded in Miami in 2020 by David Fudge and Emily Onkey, formerly of direct-to-consumer fashion brands, Aplós emerged from a deliberate reimagining of ritual drinking for a culture seeking elevation without ethanol's compromise. Developed in close collaboration with James Beard–honored mixologist Lynnette Marrero, the house builds zero-proof spirits as premium format alternatives, not mocktail substitutes.

Practice
Layered botanical infusions with proprietary functional adaptogen blends—Suntheanine, moringa, L-choline bitartrate, Panax ginseng, vitamins D3 and B12—formulated under direction of award-winning master mixologist. Zero-proof construction, five calories per service, designed for spirit-forward cocktail ritual without compromise of clarity or morning function.
Positioning
CRITICAL SCOPE FLAG: Aplós is a contemporary functional beverage brand, not a traditional wine estate or spirit producer. This entry sits outside Provenance's canonical scope—no farming, no terroir, no historical lineage, no appellation framework. The schema accommodates modern cuvée labels and micro-negoce; Aplós is category-defining as a zero-proof botanical formulation house with verifiable mixologist collaboration (Lynnette Marrero, James Beard honoree). Founded 2020, headquartered Miami, FL (per PitchBook and CBInsights). Founders David Fudge (ex-MTV, Esquire, Bonobos, Amazon marketing) and Emily Onkey (ex-Soludos, Bonobos, Estée Lauder marketing). Launched December 2020. Arise launched as second-generation product (post-Calme). 2025 expansion: 2,000+ retail doors, 1,000+ hospitality placements (Michelin-starred restaurants, Four Seasons, Soho House, etc.). Series A $5.5M funding (June 2023); Series A $5M funding (November 2025). No traditional importer; direct DTC and wholesale distribution. Product is 0% ABV, 5 calories/serving, vegan. All adaptogens FDA-unregulated ('statements not evaluated'). Signature formulation: Suntheanine® (L-theanine), moringa (MorActive™), L-choline bitartrate, Panax ginseng, Vitamin D3, B12, plus citrus/herbal extracts. Jessica Manley cited as co-founder in 2020 BevNET launch article; Emily Onkey cited as co-founder in 2023 and 2024 sources; David Fudge consistently named co-founder/CEO. Recommend flagging for editorial review as category innovation, not traditional terroir-bound producer.
Importer lines
US — Self-distributed; direct-to-consumer and wholesale via company website and authorized retail/hospitality partners · UK — not yet · Japan — not yet
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