winery

Aplós

United States

Philosophy

Layered botanical infusions with proprietary functional adaptogen blends—Suntheanine, moringa, L-choline bitartrate, Panax ginseng, vitamins D3 and B12—formulated under direction of award-winning master mixologist. Zero-proof construction, five calories per service, designed for spirit-forward cocktail ritual without compromise of clarity or morning function.

Reputation

Founded in Miami in 2020 by David Fudge and Emily Onkey, formerly of direct-to-consumer fashion brands, Aplós emerged from a deliberate reimagining of ritual drinking for a culture seeking elevation without ethanol's compromise. Developed in close collaboration with James Beard–honored mixologist Lynnette Marrero, the house builds zero-proof spirits as premium format alternatives, not mocktail substitutes.

AllocationCRITICAL SCOPE FLAG: Aplós is a contemporary functional beverage brand, not a traditional wine estate or spirit producer. This entry sits outside Provenance's canonical scope—no farming, no terroir, no historical lineage, no appellation framework. The schema accommodates modern cuvée labels and micro-negoce; Aplós is category-defining as a zero-proof botanical formulation house with verifiable mixologist collaboration (Lynnette Marrero, James Beard honoree). Founded 2020, headquartered Miami, FL (per PitchBook and CBInsights). Founders David Fudge (ex-MTV, Esquire, Bonobos, Amazon marketing) and Emily Onkey (ex-Soludos, Bonobos, Estée Lauder marketing). Launched December 2020. Arise launched as second-generation product (post-Calme). 2025 expansion: 2,000+ retail doors, 1,000+ hospitality placements (Michelin-starred restaurants, Four Seasons, Soho House, etc.). Series A $5.5M funding (June 2023); Series A $5M funding (November 2025). No traditional importer; direct DTC and wholesale distribution. Product is 0% ABV, 5 calories/serving, vegan. All adaptogens FDA-unregulated ('statements not evaluated'). Signature formulation: Suntheanine® (L-theanine), moringa (MorActive™), L-choline bitartrate, Panax ginseng, Vitamin D3, B12, plus citrus/herbal extracts. Jessica Manley cited as co-founder in 2020 BevNET launch article; Emily Onkey cited as co-founder in 2023 and 2024 sources; David Fudge consistently named co-founder/CEO. Recommend flagging for editorial review as category innovation, not traditional terroir-bound producer.

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