The reputation — the story that sells at the table
Prima Pavé emerged from the vision of Dejou Marano, a Certified Specialist of Wine, who conceived the brand while pregnant with her first child, seeking a sophisticated alcohol-free sparkling expression for celebration. Partnering with an established winemaker in Northern Italy, the Maranos developed their collection through sustained collaboration with sustainable growers across Friuli, Abruzzo, and Puglia.
Practice
Alcohol-free sparkling and still wines crafted through traditional fermentation of sustainably farmed Italian grapes from Friuli, Abruzzo, and Puglia, followed by proprietary low-intervention reverse osmosis dealcoholization to preserve texture, mouthfeel, and complexity.
Positioning
Critical caveat: Prima Pavé is a dealcoholized beverage brand, not a traditional wine producer. The entity sources fermented wine from partner growers in Italy, then removes alcohol post-fermentation via proprietary reverse osmosis filtration. This production methodology places Prima Pavé outside the sashimi-grade wine canon definition. Founded year unverified in sources; only 'during Dejou's pregnancy with first child' mentioned. No formal organic, biodynamic, or regenerative certifications located despite claims of 'sustainable' sourcing. US distribution through multiple retail partners (Springboard Wine, WHWC, Triangle Wine Co., Wallace Dry Goods, etc.) but no exclusive importer identified. Woman-founded, woman-owned by Dejou Marano; Marco Marano co-founder/proprietor. Recommend exclusion from producer canon pending clarification of whether dealcoholized beverages qualify under canon scope.
Importer lines
US — not yet · UK — not yet · Japan — not yet
Each absence is a signal the demand ledger holds.
Where to get it — Pat's Rule
Origin: Prima Pavé — named here for every reader, everywhere, as the discovery authority.
Local providers for this maker aren't wired yet — when a stockist in your region carries it, this is the page that will say so.